Custom illustration, animations, and photo edits for AS Beauty's brand portfolio's social media—Cover FX, Bliss Cosmetics, Laura Geller, Mally Beauty, and Julep Beauty.

Lauren Lapid Art Director + Designer
Allison Tawil Brand Marketing, Cover FX
Nadia Robinson Brand Marketing, Bliss Cosmetics
Julia Kahn Brand Marketing, Laura Geller
Isabella Adelman Brand Marketing, Mally Beauty
Molly Hyde Brand Marketing, Julep Beauty

Based in New York City, AS Beauty is focused on developing global, female-founded beauty brands that deliver real-world solutions to a diverse consumer base.
I art direct and design high-execution social media posts across AS Beauty’s brand portfolio; formats range from infographics and memes to GIFs and animations. Additionally, I collaborate with the community managers as creative counsel—maintaining a pulse on trends in the beauty world and advising them on posts that will stand out on their feed and perform well.​​​​​​​
Selects from Cover FX's Instagram
Selects from Bliss Cosmetic's Instagram
Selects from Laura Geller Beauty's Instagram
Selects from Laura Geller Beauty's Instagram
Selects from Julep Beauty's Instagram
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