Social-first food styling, set design, and content capture for All-Clad.
ROLES & RESPONSIBILITIES:
Art Direction
Location Scouting
Shot List Curation
Content Capture/Photography
Retouching & Editing
Graphic Design
Animation
Art Direction
Location Scouting
Shot List Curation
Content Capture/Photography
Retouching & Editing
Graphic Design
Animation
As the art director for All-Clad's social media, I work with a lean team of strategists, copywriters, and designers to level up the brand's presence on social channels with moody, aesthetic, but relatable imagery for the avid home cook and professional chef alike.
Every quarter, I lead photoshoot planning from location scouting and trendspotting to shot list curation, actual on-site content capture, and even food styling. Below are a few selects and GIFs that have gone live on All-Clad social media and website.
